Levi's menswear

Levi's was founded more than 150 years ago, and it can be said without exaggeration that all these years the brand has been one of the leaders in the clothing market. Since the adventurous emigrant from Bavaria, Levi Strauss, invented the legendary work pants style - jeans - and made his first fortune from it, a lot of water has flown under the bridge. The master's work survived it for a hundred years, and today Levi's is not only jeans. The brand is especially popular among men. Let's take a closer look at Levi's menswear.

The clothing model, which began the history of the brand, was developed specifically for workers. Therefore, all further styles were created taking into account one most important criterion - strength. Although Levi's menswear today is this is not the most budgetary option and is regarded as an everyday and even a ceremonial weekend, and not a work one, all products still meet high quality standards. All things are durable and can serve their owners for decades.

That's why Levi's brand items meet such an important criterion as versatility. Any model of the brand can become a full-fledged unit of a capsule wardrobe. This is another reason for the unrelenting popularity and relevance of Levi's.

The quality and convenience of things of the legendary brand are dictated not only by commercial benefits. Like every large company, Levi's has its own values ​​that employees adhere to at all stages - from design and manufacture to sale and delivery. The fundamental thing here is involvement in everything that happens around, compassion for each person, empathy for the fate of the environment. That's why The company's representatives consider their mission to provide people with high-quality, fashionable and comfortable clothing, and the environment as the least harmful impact.

Levi's wide range of clothing is constantly updated in accordance with the trends of fashion and the tasks of everyday men's wear. Consider the most popular types of things of this brand.

Outerwear is represented by several things.

• Windbreaker... Levi's windproof jackets come in a variety of designs, from austere to extravagant. All attention is the main task of this thing. A minimum of details and seams, a streamlined shape and a hood will reliably protect in any bad weather.

• Bomber... The Levi's variation differs from the classic model in several details. It fastens with buttons, not a zipper. This jacket has a straight fit, and does not taper at the bottom. Finally, Levi's bombers are slightly elongated when compared to the iconic designs.

• Harrington jacket. Levi's produces several models under this name. Among them is the classic Harrington variation, reminiscent of a lightweight bomber jacket. Another look, the Haight Harrington Jacket, looks more like a simple jacket.

• Parka... In the conventional sense, a parka is a warm jacket. But Levi's has its own vision. There are not only insulated models (for example, a down jacket), but also options for the demi-season (Lightweight Sport Parka).

• Coat... The model called the Engineers Coat most clearly illustrates the brand's attitude to this type of men's clothing: it looks more like a worker's jacket - a laconic design, the length is just below the waist. There are also longer models, but their floors go down no lower than mid-thigh.

• Jean jacket. In addition to the classic samples of this type of clothing, Trucker Jacket is very popular (literally translated from English - trucker jacket).The model features a warm sheepskin lining.

• Jacket jacket (Coaches Jacket). The model looks like a raincoat: it is made of polyester, the bottom edge is tightened with a drawstring. The jacket fastens with buttons, has side pockets, the back of the product is decorated with a decorative inscription with the name of the model.

In this category of Levi's menswear, the following popular models can be distinguished:

• sweatshirt (insulated jacket with a round neck);

• longsleeve (essentially a long sleeve T-shirt);

• hoodie (with a hood and one double pocket on the stomach);

• hoody (a jacket that looks like a zip-up hoodie or a sweatshirt with a hood);

• sweaters (the brand's lineup includes both classic models of chunky knit and muted tones, as well as knitted samples with original prints).

In this niche, the brand's clothing is produced in a wide range of colors. As a rule, these are monochrome models with the Levi's logo. But there are more original color options. Among the styles - classics, polo, models with an unusual neckline.

Levi's makes dozens of different jeans designs... These are both classic denim trousers and models for lovers of the original style - with a high waist, cuts and scuffs, all kinds of prints and stripes.

Brand designers are constantly looking for interesting ideas for new collections. So, one day they were inspired by the popular video game Super Mario and created a unique collaboration. In the lineup, in addition to all the above types of clothing, a jumpsuit came out, since in men's fashion it is again at its peak.

There are several important measurements for the selection of jeans: waist, fit, hip and inseam. To determine the size of your outerwear, you should measure your neck, chest, waist and fit... Levi's men's sizing chart and detailed instructions for taking measurements are shown in the photo below. If you follow all the recommendations listed above, you can accurately pick things up exactly in size.